It is a new year and it is so exciting and buzzing all over. Social media platforms have always been the place to go to catch fun and connect with people with positive vibes. Everyone is trying to make the right impression just as it has always been on social media platforms.

With more than 3.5 billion social media users in the world, it is a no-brainer to take advantage of these platforms. The year is in its infancy but there are already some exciting trends. In this article, I will take you through some of the interesting trends on social media in 2020.

Interesting Social Media Trends For 2020

In case it has been a while you last visited your favorite social media platform, I must admit that you have missed a lot. You will agree with me too when you finally check-in. Below are some exciting social media trends so far this year:

Authentic Influencers

Influencer marketing is getting better and more effective by the day. It can backfire when not used correctly. What wouldn’t anyway? More companies are learning to create a crystal clear influencer strategy that resonates with their overall marketing strategy. A through influencer vetting process helps to clearly outline the goals of the company. More brands are pressing ticking the right boxes in this regard.

People prefer authentic influencers to “powerful influencers” like celebrities. They want to be sure that they are buying an item because of its quality and not because a celebrity is promoting it. Companies are taking advantage of authentic influencers who have actually benefitted from their products and services.


Social media platforms are not a place for boring people. More companies who used to fill social media with boring content are stepping up their game in 2020. It is important that you don’t lose your content as a brand. However, there is no harm in seeking creative ways to pass your message across to your target audience. People love innovations, and more companies are dancing to their tune this year.

Meaningful Metrics

The days of irrelevant social medial analysis seems to be coming to an end. More companies are employing an approach of measuring parameters that specifically aligns with the goals of their brands. It is becoming incredibly important for marketers to measure the rate of increment with their own source of truth.

It is becoming more vital than ever to correlate the activities of prospective customers with the objectives of the company. With advancements in artificial intelligence, more companies will be able to measure parameters than correlates with their objectives.

Back To Basics With Social Media

Any business enterprise that neglects the satisfaction of its clients is already singing its swansong. More companies are cutting down on self-serving messages and focusing on connecting with the right audience. They are targeting building a community of loyal clients who will patronize them and also recommend them to others.

If you are an entrepreneur, you should follow suit. Once you have the attention of your target audience on social media, let them feel that they are part of your brand. Quality customer relationship is a strategy that will never go into extinction. Embrace it and explore it to the fullest on social media.

Diversification With Instagram, Reddit, And TikTok

Companies often heavily rely on Facebook and LinkedIn to advertise their brand to their target audience. However, there is a move towards diversification this year. More companies are exploring Instagram, Reddit, and TikTok more frequently to reach their current and prospective clients.

Snapchat, Quora, and Twitter are also gaining more grounds as advertisement platforms according to current trends.? The competition on these platforms is lesser which makes advertising on them relatively cheap. Hence, be an “early-mover” and take advantage of these platforms before they become proliferated.


If you are not moving with current trends, you will have to play catch-up game as an individual or as a brand. You should be busy with improving the quality of your products and services. However, you should not lose sight of current trends. Present your brand to your target audience as a brand that will go all out to meet their needs. Enjoy the rest of the year!

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